Wednesday, September 23, 2009
The BBC has big ambitions in the Middle East.
Following on its launch of BBC Arabic last year, the BBC plans to be a major producer of original Arabic content.
Creating market-specific content will require new partnerships with local production, media services and marketing firms. In other worlds, big opportunities for local media companies in major Arabic markets.
When BBC's plans are seen in the context of recent investments by News Corp, Google and Yahoo, one thing becomes clear:
Big Media expects big business in the Middle East media market.