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DRM and other embedded controls on digital content will never stop peer-to-peer copying and sharing on the Internet. The answer is an "old school" approach -- pioneered by radio, TV and the Grateful Dead -- live performances. And once again, the porn industry leads the way, proving that it remains the barometer for high-tech innovation and entrepreneurship.
But with the Internet, live shows are not limited by the reach of a radio signal or a loudspeaker, or the lousy picture quality that defines most online video today. The world is the audience. Broadband streaming of high-definition, live video is a winning business model online, and the porn industry is proving it with record revenues.
Forget the grainy, lousy 70,000 pixel videos that populate the Web today. Real high-def -- with resolutions of 1 million pixels and more -- is the killer app for online content. For now, that requires cutting edge hardware and fiber to deliver fast enough to feel live. But that will change.
Hopefully, it is a lesson that Viacom, CNN and other mainstream content creators will learn.
Categories: media, Internet