In part, Jaap's point is how to more effectively market openness to decision-makers, who often care little about technology. Maybe too much talk of ICT only makes it harder to get their attention.
The Roadmap for Open ICT Ecosystems is a remarkably strong way of pleading the case for “digital openness”, thanks mainly to the compelling examples and to the Openness Maturity Model. However, it also is my strong feeling that we should push the notions “ICT” and “Ecosystems” a little more in the background; instead putting forward a more crisp, plain, understandable notion as a front-end.
My suggestion would be "Open [i]nvironments." This notion corresponds with the following equation:
Open [i]nvironments = Effective Information Environments =
[i]nfrastructures + [i]ndividuals + [i]ndustries.
It also reminds us that openness is not about the technology. Ultimately, introducing openness in ICT is about transforming companies, agencies, economies and people. It's about creating new avenues of innovation and collaboration. Those are the prizes that everyone's eyes should be on.