Over the past few years, we've seen quite a few musicians stand up on heavy political issues. Bono. REM. Springsteen. Credit Sir Bob Geldoff, author of the 1980s campaign to feed a starving Ethiopia.
Now Pearl Jam faces up to an Inconvenient Truth, something that precious few politicians (and few of us regular folks) dare do. Global warming is a crisis, and not tomorrow. It is here today, so says every serious scientist whose work has been peer reviewed.
Here's what the U.S. National Academy of Science says: "The changes observed over the last several decades are likely because of human activities, for the most part."
Enter Pearl Jam. The Seattle-based rockers have pledged $100,000 to offset the carbon emissions generated during their global tour.
Pearl Jam has a Carbon Portfolio Strategy.
Does your organization? Does your city? Do you?
But don't worry, what's one more year of record heat?