Wednesday, September 02, 2009
MySpace is looking like the first AOL of the 21st Century. And not in a good way.
TechCrunch noted that Twitter has overtaken MySpace in traffic in the UK. That day is surely nearing in the US and globally.
The question: Is an AOL-like decline inevitable for MySpace?
One data point suggests that MySpace’s downturn is not only relative.
Daily pageviews per user has dropped by 50% for MySpace over the past 2 years.
It is steadily losing the competition for eyeballs.
Obviously, the rise of both Facebook and Twitter has been at the expense of MySpace, still the second largest social network in the world.
But MySpace is heavily dependent on US users and traffic.
Facebook has successfully broadened beyond the US, which now accounts for only 31% of Facebook’s user base. Twitter draws 59% of its traffic from outside the US.
For MySpace, 65% of its users still come from the US. And it’s been around for years. That is a recipe for stagnation.
Twitter and Facebook have room to grow, as uptake rises in other countries.
Unless MySpace identifies some new, compelling services or finds a way to grow its brand globally, it looks like a contender for the next AOL.