As you may have noticed, I have written several times about the need to raise awareness -- especially among consumers and users of technology as well as politicians -- of the value (and need) for open standards. This is especially true for open file formats like OpenDocument Format. The next 2 years are crucial for this.
Sam Hiser has made another valuable contribution to this effort today with his article in the Financial Times -- Progress Toward Openness is Being Watched Carefully.
The article clearly lays out the high value of ODF for data-senstive users like libraries and, yes, governments. Sam also offers a sharp distinction betweeen a truly open standard like ODF and a less-than-open standard like Microsoft's Office Open XML.
So, what will help spread awareness of the value of open standards? What groups can be engaged that are not yet part of this important dialogue? What are your thoughts?